Year 1 includes the full Buildout Subscription, which is a far more intensive and labor-heavy phase than Year 2. The goal of Year 1 is to take your practice from zero infrastructure to a fully operational, compliant, automated Dental Assisting campus.



This requires significant one-time heavy lifting, including:


1. Full School WordPress Website and Integrated Marketing-as-a-Service (MaaS) Buildout

Before your first class ever starts, we perform all initial marketing engineering:


  • Launching your paid ads
  • Building your funnel and landing pages
  • Creating your student “interest → application → enrollment” pathways
  • Setting up pixel tracking & analytics
  • Installing retargeting and follow-up sequences
  • Building creative assets for social media
  • Adjusting messaging based on early response data


This is where the majority of your revenue originates — and where the upfront investment produces long-term enrollment momentum.


2. Comprehensive System Integration

Year 1 includes architecting, installing, and customizing every component of the CalDoc School Engine:


  • Full LMS creation under your campus
  • Automated orientation modules
  • Attendance, grading, skill tracking
  • Digital forms, agreements, certificates
  • Payment plan automations
  • Multi-channel student communication workflows (SMS/email)
  • Lead scoring & enrollment workflow mapping


This is infrastructure-heavy and only needs to be built once.


3. Full Staff Training and Onboarding

Year 1 includes hands-on training for you and your team so the school runs smoothly without confusion:


  • Instructor onboarding
  • How to deliver hands-on labs
  • Operating the LMS
  • Compliance procedures
  • Student-cycle management
  • Customer service training for student inquiries
  • How to run X-ray / IC / CP courses


By Year 2, your team already knows everything — so support needs drop dramatically.


4. Done-for-You Marketing Launch Optimization and Troubleshooting

The first 3–6 months require:


  • Ad campaign optimization
  • Funnel testing
  • Messaging adjustments
  • Tracking student behavior
  • Fixing bottlenecks
  • Writing scripts for your phones
  • Creating local-specific targeting
  • Adjusting ad budgets
  • Improving conversions
  • Monitoring student show-up rates


Once the system stabilizes, Year 2 subscription for this part is maintenance rather than creation.


5. Initial Program Scaling Support

Year 1 includes “scaling assistance” to help your campus ramp up:


  • Enrollment pacing
  • Cohort sizing
  • Schedule optimization
  • Demand analysis
  • Pricing strategy for certifications
  • How to add second/third cohorts
  • X-ray and Infection Control upsell strategies


This is the “launch runway” that ensures your school becomes profitable fast.


6. Compliance Foundation Setup

CalDoc sets up your entire compliance framework, including:


  • Program outline
  • Attendance & grading policies
  • Instructor qualification documentation
  • Clinical tracking forms
  • Student record retention
  • Certification documentation
  • Hands-on lab structure
  • Safety and facility compliance


This groundwork is done once — and protects your school long-term.


7. Year 1 Includes High-Touch Human Support

During launch, CalDoc offers:


  • Live onboarding sessions
  • Real-time support for instructors
  • Hands-on marketing and enrollment oversight
  • Emergency troubleshooting
  • Weekly or biweekly check-ins


By Year 2, the “heavy hand-holding phase” is over, and the system is largely self-sufficient.